Bloggers blogging about blogging…
Launching about launching…
Webinars about webinars…
What in the world is going on here?
Is anyone making real money online who is not using the tactics listed above?
Is there anyone blogging about their passion and making an income in a separate niche?
Are you an expert or do you just pretend to be?
Is there any experience behind all of this mumbo-jumbo?
What if you are in a different niche?
Can blogs make an income without blogging about blogging?
YES! They absolutely can!
We do it every day.
How We Started Making Money with Our Health and Wellness Niche Blog
If you’re new to Earn to Lead, let me give you a little background about us.
Lauren and I started our first blog in the health and fitness niche. I was a personal trainer at the time, and she was just coming off a two-year stint as a hardcore vegan.
We were both fanatics about health and fitness. Learning it, living it… We loved it.
That first blog ultimately failed, but that’s another story for another day.
However, our SECOND health and wellness blog was NOT a failure…
We continued to bust our butts to try to make our blog successful, and within just a few months of creating that second blog, we were earning over $10,000/month.
We went on to earn $103,457.58 with this blog in our first year.
It wasn’t until AFTER we had earned six figures with our first blog in the health and wellness niche that we decided to start to Earn to Lead to teach others the strategies that we had learned in our first year and a half of blogging.
You can read more about our full story on our About Us page.
Next, let’s go into some of the common questions you probably have:
Can you make a better income blogging about blogging than in other niches?
We’re going to be very honest with you here.
Yes, you can.
We know because Earn to Lead makes a lot more money than our health and wellness blog did — with a lot less traffic.
Why is this?
Well, first of all… It’s not just that “blogging about blogging” will make you the most money.
Any blog niche that allows you to sell higher-priced products will generally bring in more Dolla dollar bills to your bottom line.
And it just so happens that some niches are known for having a much higher market price for the average product or service:
- Making Money
- Saving Money
- Investing Money
Seeing a trend here?
Generally, people will pay more for a product if they believe they will earn it back and then some.
So, people blogging in these niches are generally able to sell their products and services at a higher price.
The Power of Selling Higher-Priced Products and Services
Okay, how about some good news?
It’s not JUST about your blog niche.
Blogs in any niche can sell premium, high-priced products. Sure, it’s a little harder. But if you can figure it out, you can fast-track yourself to six figures.
And if you can’t figure out… Well, you don’t HAVE to sell high-priced products to reach six figures.
We didn’t with our health and wellness blog.
Let’s talk about some basic consumer psychology.
Getting someone to buy a product for $197 is 10x easier when you’re convincing them they are going to make thousands of dollars in return after using it.
The justification in the brain is as follows: “Oh, well this is expensive, but I’m going to make that money right back!”
Compare this to the selling process we have with our audience interested in weight loss…
We had to convince customers that paying $47 is worth the transformation they will see from our products.
It’s a LOT less money, but the results are less tangible and harder to visualize for most.
Because people on average try 4-5 diets per year, our audience was some of the most skeptical buyers OF ANY INDUSTRY, and our job was to convince them to spend their money with us based on feeling better about themselves.
To quote the late David Foster Wallace: “That’s a whole different kettle of fish.”
The Role of Traffic in the Money Equation
There is another player in this game…
Let’s talk briefly about the role that TRAFFIC plays here.
If you can’t or don’t want to sell a higher-priced product, you can choose to focus more on traffic to boost sales instead.
This is more of the focus that we had with our health and wellness blog.
Health and weight-loss topics have MUCH higher search volume than money-related topics do. This means that health blogs generally get a LOT more traffic than money-related blogs do.
It also means that products and services in health and weight loss are more expensive, so the average product price is lower.
But if instead of trying to sell a higher-priced product, you focus more on driving MORE TRAFFIC to your blog, you can make more sales!
This is how we started earning over $20,000/month with our health and wellness blog. We focused on driving as much traffic as we could from Pinterest.
Our article on Pinterest for bloggers is a great resource if you haven’t explored this option yet or if you need some more help with it.
So should I start blogging about blogging?
NOOOOOOOOOOOO!
Here’s the deal…
We have just demonstrated how we have turned two VERY different blogs in different niches into six-figure money machines.
Bottom line: You have TONS of options when it comes to monetizing in various niches.
And here is another thought to consider.
If you haven’t made serious money online yet, you’re teaching people theories, not real strategies that have personally worked for you.
It’s dishonest at best and lying at worst.
You won’t have a great story, which is what helps to build trust with your audience and ultimately helps you sell products.
And your readers will see through it. You won’t be able to connect with them as well as others who DO have the experience.
It’s just not worth it.
Find a blog niche that you are passionate about or have some experience in.
How exactly do you make money in your niche?
There are a variety of ways that most blogs earn their money — all with different levels of work involved and potential earnings.
Some of the most common ways that blogs can make money include:
- Ad Revenue
- Sponsored Posts
- Services (coaching, consultations, etc.)
- Affiliate Marketing
- Selling Physical Products
- Selling Digital Products (eBooks and online courses)
Most of the money that we make blogging comes from a combination of affiliate marketing and selling online programs and courses.
And y’all… We aren’t some “saints” trying to say we’re better than anyone else.
We built this blog knowing full well that there was more potential for higher earnings.
But we put in the WORK first and gained the experience by taking our first blog to six figures.
And Lauren and I are both business majors. The business has always been a passion of ours.
We just made sure we did it the right way.
And we are here to teach YOU how to do it the right way too.
You can blog about yoga, or kites, or shoes (whatever you’re into) to make an amazing income and live life on your terms.
If you want to learn more about how the specific steps that we took to making six figures with our blogs, you can read more about it in our comprehensive guide on how to make money blogging.
If you enjoyed this article on blogging about blogging or have any questions for us, please leave them in the comment section below! We’d love to hear from you!
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